Sabra Willner, Chief Marketing Officer

Lenovo Software



As Chief Marketing Officer, Sabra joins the leadership team to drive the introduction of Lenovo Software to mid-market and enterprise corporations. Sabra strives to build a culture where marketing initiatives not only deliver significant business growth but also contribute positively to the whole community. 


Sabra has cultivated a career around the full end-to-end marketing experience. Developing expertise in account and project management, brand development, customer experience, digital media strategy, channel marketing, and partner enablement, Sabra’s dedication is unparalleled. Since her start in the agency world, she understands the value of a brand and attributes her success to working with great brands, alongside abundant talent and mentors who are nationally and globally recognized for their excellence. 

Repeatedly recognized for her achievements, Sabra was recently named to CRN’s 2016 Women of the Channel. Other awards to her credit include: Silver W3 and Gold Hermes Creative Award (, 2009), silver Effie Award (IBM PCD TV, 2005), gold MIXX Award (Brand Awareness & Positioning, US Open On Demand, 2005) and FY11 Marketing MVP at CA Technologies. 

A recent transplant from New York City to Boulder, Colorado, Sabra appreciates family time with her young daughter and husband, exploring new experiences, and enjoying the outdoors.


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